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Imported pantry aisle at Hannam Super in Cheongdam with European preserves

Travel & Culture

Stocking a Long-Stay Apartment in Gangnam: Hannam Super to Emart

A considered first-week grocery itinerary across Gangnam — what to buy at the import grocer, what to leave for the hypermarket, and how to set up a kitchen one will live with.

By Liu Mei-Hua · 2026-05-09

A long stay in Gangnam — three weeks, six weeks, the kind of stay that begins with a residence-style apartment and a recovery schedule rather than a hotel suite — asks a different question of grocery shopping than a holiday does. One is not browsing a food hall for an afternoon's gift; one is setting up a kitchen one will live with. The supermarkets of Gangnam answer this question with three quite distinct rooms — the import grocer, the department-store food hall, and the hypermarket — and the trick, on the first slow morning of a long stay, is knowing which to visit first. 慢慢嚟啦, 唔使一日做晒, a friend in Hong Kong texted when I sent her my list. She wasn't wrong, exactly — the first-week shop is a small ritual, and worth doing across three mornings rather than one.

Why three trips beat one — the long-stay grocery logic

A long-stay grocery shop is a multi-room exercise rather than a single-trolley one — and this matters more than the conventional traveller's wisdom suggests. The reason is range. The import grocer holds the European pantry — Italian olive oil, French butter, Spanish tinned fish, the imported coffee beans one drinks at home — and prices these items at a meaningful premium. The department-store food hall holds the considered Korean range — premium gochujang, seasonal Korean produce, the better cured meats — at a tier the hypermarket does not aim for. The hypermarket holds the volume and the household basics — bottled water by the case, paper goods, fresh produce at honest prices, the rice cooker one might end up buying. Attempting all three in a single afternoon produces a trolley one cannot fit in a taxi and a fridge one cannot organise. The cadence I would recommend is one room per morning across the first three days — Hannam Super on day one, SSG or Hyundai on day two, Emart on day three — with a small follow-on visit to one's nearest convenience store the same evening for milk and eggs. The long stay rewards the slow set-up; one is, after all, going to be eating breakfast in this kitchen for a month.

Hannam Super, Cheongdam: the import grocer worth the markup

Hannam Super in Cheongdam — quietly the most useful grocery room in Gangnam for a long-stay traveller — is a small, two-floor import-focused supermarket tucked into a residential lane behind the Cheongdam designer quarter. The room is closer in spirit to the better Tokyo import grocers than to a department-store food hall; the floor is brightly lit, the aisles narrow, the staff turnover low enough that one starts to recognise faces by week two. The European pantry range is the deepest in Gangnam — proper Italian olive oil at three or four price tiers, French cultured butter in sensible 250g blocks rather than only 500g logs, a respectable cheese counter with manchego and a small farmhouse cheddar, and a bread aisle that holds genuine sourdough rather than the sweetened Korean bakery loaf. The wine selection on the second floor is broader than the price suggests — affordable French and Italian bottles in the thirty-to-fifty-dollar range, alongside the inevitable Bordeaux wall. What recommends Hannam Super for the long stay, more than the range, is the consistency. The shelves do not rearrange weekly; one's regular tinned tomatoes will be in the same place on visit four; the imported bean coffee one chose on day one will still be there at week three. The premium over Emart on equivalent items runs about thirty to forty percent. For pantry staples one will use across a six-week stay, that premium amortises into a number that stops mattering by week two.

Seasonal Korean produce wall at SSG Food Market in Cheongdam basement
The Korean produce wall at SSG Cheongdam — calibrated by season, labelled by farm.

SSG Food Market, Cheongdam: where to buy the Korean staples

SSG Food Market in the basement of Galleria East, ten minutes' walk from Hannam Super, is the floor I would send a long-stay visitor to for the considered Korean side of the kitchen. The room is calmer than Emart, more curated than Hannam, and reads, on first impression, as a private members' grocery rather than a department-store basement. The Korean produce wall is calibrated by season — three or four cultivars of Korean grape in autumn, Seolhyang strawberries through late winter, the better Jeju mandarins from December — and the labelling is more honest than the equivalent Emart aisle, with farm of origin and harvest week stated on most items. The kimchi counter is the strongest in Gangnam; one buys the medium tier rather than the premium tier here, in my reading, and brings home a half-kilogram tub that will last most of a week. The premium gochujang, the aged soy sauces, the seasonal Korean teas — these are the reason to come. The cured meats and the cheese counter overlap with Hannam Super and run a little more expensive; one chooses one room or the other for these, and I would generally choose Hannam. The patisserie counter at SSG is an unexpected pleasure for a long-stay morning — a yuja tart and a hojicha financier, taken upstairs to the cafe with a coffee, is the right Tuesday at half past eleven.

Bottled water and household basics aisle inside Emart Yangjae hypermarket
Emart Yangjae — the unglamorous, indispensable room for the long-stay set-up.

Emart in Gangnam: the hypermarket question, answered honestly

Emart — Korea's dominant hypermarket chain — is the room most long-stay travellers will skip on first instinct, and the room I would in fact send them to for the household basics. The closest reliable Emart to central Gangnam sits in Yangjae, a fifteen-minute taxi south of Apgujeong, and a second branch in Songpa serves the eastern Gangnam apartments. The room is large, brightly lit, and reads, on first impression, as the hypermarket it is — closer in spirit to a Carrefour than to anything one would call boutique. What recommends Emart for the long stay is unglamorous and exact. Bottled water by the twelve-pack, paper goods in volume, household cleaning supplies, fresh eggs at honest prices, the household-tier rice in five-kilogram bags rather than premium one-kilogram boxes, fresh chicken and pork from the in-store butcher counter at thirty to forty percent below the SSG equivalent, and a small but adequate kitchenware aisle for the saucepan one realises one's apartment is missing. One does not visit Emart for editing. One visits for the volume basics that make the rest of the kitchen function, and the trip is, properly approached, a single ninety-minute morning rather than a recurring weekly errand. The taxi back, with one's haul, runs about ten dollars. Have the building concierge call one on arrival; the lift to a serviced apartment with six bags of groceries is a small kindness one will remember.

A short comparison: where to buy what, ranked by category

The long-stay shopping logic resolves cleanly when one organises by category rather than by store. European pantry — olive oil, cultured butter, imported coffee beans, sourdough, Italian dried pasta, tinned Spanish fish — Hannam Super, without exception. Korean staples for considered cooking — premium gochujang, aged soy sauce, seasonal kimchi, Korean tea, the better Korean rice — SSG Cheongdam, with one's tax-free passport. Hypermarket basics — bottled water, paper goods, household cleaning, fresh eggs, household-tier rice, butcher's chicken and pork, kitchen sundries — Emart Yangjae, in a single trip. Convenience — milk, eggs replenishment, instant noodles, late-evening yoghurt, a single banana — the CU or GS25 nearest one's apartment, ideally within a four-minute walk. Wine and spirits — Hannam Super second floor for everyday drinking, Hyundai Apgujeong's wine room for the considered weekend bottle. Bread and pastries — Hannam Super for sourdough on weekday mornings, the patisserie counter at SSG for an afternoon yuja tart, the better independent bakeries on Garosu-gil for a Saturday treat. Fresh seafood — the Hyundai Apgujeong wet counter on a weekday before noon, eaten the same evening; one does not buy seafood for tomorrow. The discipline of the system is in the discipline of the category. Buy the European pantry where Europeans buy it, and buy the Korean staples where Koreans do.

Practical notes: timing, payment, delivery, and the cadence of week two

The long-stay set-up rewards a few practical habits that the holiday traveller does not need. International cards work everywhere; the Korean payment apps — Kakao Pay, Naver Pay — are not required for a foreigner with a Visa or Mastercard, and tax-free shopping is available at SSG and at Hannam Super on most non-perishable items above a sensible threshold. Delivery is the quiet revolution most long-stay visitors discover too late. Coupang's grocery delivery — Coupang Eats Mart, or the broader Coupang Rocket Fresh — runs in central Gangnam in two-to-four-hour windows for most household basics, including bottled water by the case, and is the right answer for the week-two replenishment shop one would otherwise repeat at Emart. One sets up the app in the first week, links a card, and uses it for the heavy items thereafter. The fresh produce one continues to buy in person, ideally at SSG. Hours run roughly half past ten until eleven for Emart, half past ten until eight for SSG and Hannam. The window I would choose for the in-person shops, on a long stay, is between eleven in the morning and half past twelve on a weekday — civilised floor traffic, full patisserie counters, and short queues at the till. The week-two rhythm becomes simpler than the first week's set-up: one Hannam Super run on a Tuesday, one SSG visit on a Friday before lunch, and Coupang for the rest. The kitchen, by week three, runs itself.

Frequently asked questions

Is Hannam Super the same as the Hannam-dong neighbourhood, or a separate store in Gangnam?

Hannam Super is a chain of import grocers; the Cheongdam branch sits in Gangnam, on a residential lane behind the Cheongdam designer quarter, and is the relevant store for a Gangnam long stay. The original Hannam-dong store, north of the river, is the chain's flagship and worth a visit but is not the practical Gangnam option.

What is the realistic first-week grocery budget for a long-stay apartment in Gangnam?

Between four hundred and seven hundred US dollars covers a generous first-week set-up across the three rooms — Hannam Super for the European pantry, SSG for the Korean staples, Emart for the volume basics. Wine and considered Korean spirits sit outside this range. Week two and beyond, with Coupang delivery handling the heavy items, runs roughly one hundred and fifty to two hundred and fifty per week for two.

Is Coupang grocery delivery genuinely usable for a foreign long-stay visitor?

Yes, with one practical caveat. The app interface is largely Korean, but the foreign-resident workflow — sign up with a passport-linked phone number, link an international card — works reliably. Most long-stay travellers set it up in the first week with help from the apartment concierge. The two-to-four-hour delivery windows in central Gangnam are accurate, in my reading, and the service is the quiet answer to the bottled-water-by-the-case problem.

Should a long-stay visitor buy a rice cooker, or rely on the apartment kitchen?

Most serviced apartments in Gangnam supply a small rice cooker, an electric kettle, and a basic saucepan range. For a six-week stay one rarely needs to buy. For a longer stay, a mid-tier Cuckoo rice cooker from the Emart kitchenware aisle, around one hundred US dollars, is the considered purchase — and the model one will, in my reading, end up missing on the flight home.

How does Gangnam grocery pricing compare to Hong Kong, Singapore, or Tokyo?

Gangnam runs cheaper than Hong Kong on most categories — fresh produce, Korean staples, dining out — and roughly comparable to Singapore on imported pantry. Tokyo is the closer comparison; the import grocer markup at Hannam Super is similar to a National Azabu, and the SSG Korean-staples tier maps cleanly to a Tokyo depachika. The hypermarket-basics tier at Emart is meaningfully cheaper than the Hong Kong or Singapore equivalent.

Are weekends genuinely worse for the food halls and supermarkets?

Yes — and Sundays especially. Hannam Super remains civilised through Saturday morning; SSG and Hyundai fill steadily after eleven on Saturday and are uncomfortable by one. Emart on a Sunday is the room one would not wish on a recovering visitor — the lift queues alone are worth the weekday alternative. The window I would protect, across a long stay, is weekday mornings between eleven and half past twelve.

What single Korean pantry item is most worth taking home at the end of a long stay?

A jar of aged gochujang in apothecary-style glass, from the SSG counter, in my reading. The flavour holds for months in a cool pantry, the jar travels well in checked baggage, and the version sold at SSG is genuinely a tier above what most return-trip visitors find in airport gift shops. A small box of seasonal Korean tea — hwangcha or omija — is the considered second item.

Is there a single neighbourhood in Gangnam that simplifies all of this for a long stay?

Cheongdam, in my reading. SSG Food Market and Hannam Super sit within a ten-minute walk of each other; the better serviced apartments cluster within a six-minute taxi of both; and the cafes, the patisseries, and the cleaner stretches of riverfront walking are all within reach. Apgujeong runs a close second. Both put one within fifteen minutes of Yangjae Emart by taxi, which is the only reason one needs to leave the immediate quarter for groceries at all.